Sunday, August 8, 2010

We Will Beat Any Price, Guaranteed!

I heard a radio commercial for a local mattress store that said loud and clear... "We Will Beat Any Price, Guaranteed!"


We have all heard these types of promotions before and have probably even taken advantage of them. Something about this commercial struck me; my heart instantly went out to all of their mattress competitors. They stand no chance of ever winning a mattress sale on price.

How are these competing stores still in business? How is the store offering this promotion making a profit?


 If you can't win on price, then what how can you win? Any thoughts?

- Bob