Wednesday, July 14, 2010

AA-ISP Webinar Series: Sales Productivity: Is there a Silver Bullet?

Have you been looking for that one silver bullet that will make you more productive and more effective in your sales execution?


Join Jim Wilson, VP of Sales at Merced Systems, and Larry Reeves, COO of the AA-ISP, on Friday July 16th for a “nuts and bolts” discussion on what approaches Merced Systems is taking to dramatically improve their sales productivity and sales effectiveness.

Who should attend? B2B sales leaders and professionals who manage sales efforts, generate pipeline and close sales.

Panelists:
Jim Wilson, VP of Sales at Merced Systems, discusses:
- What are the keys to sales productivity and effectiveness?
- How did Merced evaluate alternatives for improving sales productivity?
- How do we approach Sales effectiveness at Merced?
- What results are we seeing?

Bob Fenner, Manager, Account Development at Merced Systems, discusses:
- How did we evaluate options for improving sales productivity?
- How are we using our solution?
- What results are we seeing?

Date: Friday, July 16, 2010
Time: 3:00 EST, 12:00PST

Presented and hosted by the American Association of Inside Sales Professionals and InsideView

Complementary and open to all.

Here is the link to register: http://tinyurl.com/2un2jou

Monday, July 5, 2010

How to partner with Sequoia Capital

After living in Silicon Valley for a couple years, I am really surprised how difficult it has been to cut through the hype around the "hot start-ups", the "next big thing in technology", the "who's who of top Executives", and the fast-growing companies backed the "top venture capital firm" in the Valley.

You have to be careful on how you analyze an organization and remember that the grass is not always greener. It took me a while to uncover, in my opinion, the #1 Venture Capital Firm in Silicon Valley, Sequoia Capital. Their resume of successful companies is beyond impressive. They have been able to create and repeat a formula to identify and grow companies.

According to CrunchBase, "Sequoia has funded an unprecedented number of enormously successful companies including Google, Yahoo, Paypal, Electronic Arts, NVIDIA, Cisco Systems, Oracle, Apple, YouTube, Admob and Zappos. Sequoia estimates that 14% of the NASDAQ’s value is made up of firms they have funded." 


Sequoia Capital was founded in 1972 by Don Valentine. Don was an original investor in all the companies listed above among the others listed here. I would love to sit down with him and learn (if any of my readers can make it happen, please let me know).


What strikes me most impressive about Sequoia (besides their track record) is a simple page on their website that breaks down what makes a sustainable company. Here it is:

Elements of Sustainable Companies

Start-ups with these characteristics have the best chance of becoming enduring companies. We like to partner with start-ups that have:

Clarity of Purpose

Summarize the company's business on the back of a business card.

Large Markets

Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop.
 

Rich Customers

Target customers who will move fast and pay a premium for a unique offering.
 

Focus

Customers will only buy a simple product with a singular value proposition.
 

Pain Killers

Pick the one thing that is of burning importance to the customer then delight them with a compelling solution.
 

Think Differently

Constantly challenge conventional wisdom. Take the contrarian route. Create novel solutions. Outwit the competition.
 

Team DNA

A company’s DNA is set in the first 90 days. All team members are the smartest or most clever in their domain. "A" level founders attract an "A" level team.
 

Agility

Stealth and speed will usually help beat-out large companies.
 

Frugality

Focus spending on what's critical. Spend only on the priorities and maximize profitability.
 

Inferno

Start with only a little money. It forces discipline and focus. A huge market with customers yearning for a product developed by great engineers requires very little firepower.


There it is; plain and simple. Before you believe the hype of a company, I would encourage you to evaluate the sustainability of an organization based on their criteria. If you want to partner with them, they offer an email to send your ideas and business plans - start@sequoiacap.com. Good luck!

- Bob

Additional Links:

Sequoia Capital on startups and the economic downturn
http://www.slideshare.net/eldon/sequoia-capital-on-startups-and-the-economic-downturn-presentation